Status: Draft Prepared By: Boost My Email

Part 1: Campaign Brief

Known Context: Paid-only entry point ($209–$249/mo). High stakes for activation — no free trial buffer. Primary friction is job post anxiety and perceived effort, not platform complexity.

Part 2: Strategic Architecture

Hypothesis: We believe that by reducing perceived effort for non-HR buyers and positioning Wizehire as doing the heavy lifting, we will see higher job-post publish rates within 72 hours because eliminating the effort barrier removes the last reason to delay.

Leverage Point: These buyers paid to remove the hiring burden — the message "you barely have to do anything" is the unlock, not feature education.

Cost of Inaction: Users who don't publish within the first week rarely activate. Churn begins before they've seen the product work.

Part 3: Audience & Entry Logic

• Entry Trigger: User completes signup and payment; no live job post exists.
• Audience: Paying small business owners or office managers who are non-recruiters, hiring under time pressure.
• Goal: Contact has a live job post and has taken at least one action on an applicant (Talent Match review or candidate message).

Part 4: Sequence Summary

Emails 1–3 suppress once job post is published. Email 4 fires on publish event. 4b fires only if no Talent Match action taken within 48 hours of first applicants arriving.