This data does not represent a real client.

1. Technical Audit

1.1 Postmaster Tools Setup

1.2 Domain Authentication

2. Email Engagement

2.1 Overall Email Engagement rate for the last 6 months

Time Period Total Sends Open Rate Click Rate Unsubscribe Rate Bounce Rate
30 Days 42,564 18% .8% 1% 1.8%
60 Days 95,451 19% .5% 1.1% 1.2%
120 Days 120,458 19% .5% 1.3% 1.5%
180 Days 160,554 17% .6% .9% 1.8%

2.2 Email-specific engagement rates for the past 30 days

Email Name Link to Email Link to Campaign Workflow Email Sends Open Rate Click Rate Unsubscribe Rate Bounce Rate
Email 1 Link Link 12,045 16% .8% .8% 1.8%
Email 2 Link Link 2,045 20% .7% 1% 1.2%
Email 3 Link Link 5,205 22% .8% .5% 1.5%
Email 4 Link Link 1,203 18% .5% 1% 1.8%
Email 5 Link Link 1,203 15% .5% 2% 1.8%
Email 6 Link Link 1,846 18% 1.3% 1.5% 1.2%
Email 7 Link Link 2,564 10% .2% 2% 1.8%
Email 8 Link Link 5,245 15% .6% 1.2% 1.2%
Email 9 Link Link 4,244 32% 1.8% 1.1% 1.5%
Email 10 Link Link 456 12% .5% 1% 1.8%

2.3 Database Health

How to pull database health numbers

Contact Type Number
Total Contacts in the Database 120,465
Marketable Contacts 110,465
Unsubscribed Contacts 8,000
Hard Bounces/Invalid Contacts 2,000
Opened Email Last 30 Days 18,546
Opened Email Last 60 Days 22,645
Opened Email Last 120 Days 25,445
Opened Email Last 180 Days 31,445
% of Reachable Database on personal domains 70%
% of reachable database on work domains 30%
% of database opt-in 45%
% of database not opt-in 55%

Database Growth & Churn

Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10
Opt-ins 213 255 263 105 322 215 264 215 213 215
List Building 1325 1325 1023 1042 985 1024 1332 1442 800 822
Unsubscribes 263 105 322 215 264 215 213 215 105 155
Unengaged* 1042 985 1024 1332 1042 985 1024 1332 1442 800

3. Content Quality

3.1 Email Evaluation

Email Content Evaluation

3.2 Form Evaluation

Form Link to Form Views Last 30 Days Form Submissions Conversion Rate Confirmation Email Email Open Rate Notes
Contact Us Form Link 432 25 5.8% Yes 32%
Demo Form Link 321 10 3.1% No N/A
Newsletter Sign Up Link 10 2 20% No N/a
Ebook Form Link 132 10 7.6% No N/a
Form 5 Link
Form 6 Link